Snapshots
Transfers Research
Moderation Guide
User Interviews
Insights/Analysis
The problem
The existing process for managing deceased estate shares was outdated, confusing, and took on average 51 days for users to complete.
The plan
Talk with people across key user groups to hear firsthand their experiences with the transfer process, identify pain points, and find/validate what areas have room for improvement.
My role
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Wrote a detailed moderation guide
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Interviewed 8 out of the 11 users
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Took and organized notes during and after each session
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Worked with the senior designer to distill key insights and prioritize UX recommendations
The results
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Validated our assumption that most users would be open to fully digital processes
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Uncovered a major paint point that further justified our choice to introduce facial recognition for ID verification
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4 additional desirable features flagged for potential future releases
The problem
Nemak was looking to update their brand to better reflect their company’s values of innovation, lightness, and sustainability, as well as find a way to stand out from the competition.
The solution
An updated branding system that utilized gradients, super-graphics, and the color green. This aolution was intentionally designed to work alongside the current branding for situations where updating was not immediately possible.
The results
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An updated logo
- A new branding system
- A brand style guide that included direction for photography, tone of voice, use of the logo as a super-graphic, etc.
My role
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Designed a new brand option to be presented to the client
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Refined and expanded upon the branding (mine was the chosen option)
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Put together the brand book and created examples of the new brand in use in print, digital, and environmental situations
The problem
Dominion’s help website wasn’t consistent with the rest of their branding and was difficult for users to navigate.
The solution
Updated information architecture to better organize and present the information and a UI uplift to match Dominion’s current look and feel.
The results
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An estimated ~10% increase in site traffic
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Several customers complimented the new look and feel
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CEO was happy with the end result
My role
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Restructured the site's IA
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Created reusable page templates
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Hacked the CSS to allow customization to the sidenav (something ProProfs customer service insisted was not an available option)
The problem
Dominion’s help website wasn’t consistent with the rest of their branding and was difficult for users to navigate.
The solution
Updated information architecture to better organize and present the information and a UI uplift to match Dominion’s current look and feel.
The results
-
An estimated ~10% increase in site traffic
-
Several customers complimented the new look and feel
-
CEO was happy with the end result
My role
-
Restructured the site's IA
-
Created reusable page templates
-
Hacked the CSS to allow customization to the sidenav (something ProProfs customer service insisted was not an available option)
Organization Charts
UX Design
UI Design
Handoff Specs
The problem
Our clients needs were not being met with our basic employee list report. They wanted an organization chart that could be accessed within Dominion’s software, would be easy to navigate, and could be printed.
The plan
Deliver a two-pronged solution to handle both the traditional organization chart need along with a condensed version that would be easier to read.
My role
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Worked with the project manager to determine requirements
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Came up with and pitched a secondary birds-eye view of the reporting chain to improve usability within the software
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Pixel-perfect UI designs and hand-off specs
The results
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Clients were able to print out a traditional organization chart
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Interactive organization chart within Dominion's software
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The report chain view (birds-eye view) was well received as a solution to quickly see the chain of command for each role
Investor Center App Update
Design Library
UI Design
Presentation
Handoff Specs
The problem
The investor center mobile app needed to be updated to the newly created design system UI before the target launch date (which was just a handful of weeks away.)
The plan
Recreate 90+ screens over the span of two weeks using the new design system (that was still actively being worked on) and create handoff specs.
My role
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Uplifted the entire app in Figma to utilize the design system components
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Helped create hand-off specs
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Presented the uplifted UI to key stakeholders and executives
The results
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Completely updated UI for the entire app about 80% faster than originally quoted
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Proof that the time and effort put into creating a design system is worth it
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Executive confidence in the future of the design system
Nemak Rebrand
Logo
Presentation
Brand Guide
The problem
Nemak needed to update their brand to better reflect their company’s values of innovation, lightness, and sustainability, as well as find a way to stand out from the competition.
The plan
Create a new branding system that reflected the company's values, but could still work alongside the current branding for situations where updating was not immediately possible.
My role
-
Designed a new brand option to be presented to the client
-
Refined and expanded upon the new branding (my pitch was the option the client chose)
-
Put together a brand book and created examples of the new brand in use for print, digital, and environmental situations
The results
-
A refreshed logo that fixed the client's issues with the current logo
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A new branding system that utilized gradients, super-graphics, and the color green - a combination that together created a more playful tone that highlighted both innovation and sustainability
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A brand style guide that included direction for photography, tone of voice, use of the logo as a super-graphic, etc.
Dominion Helpsite Redesign
HTML/CSS
Updated IA
Page Templates
The problem
Dominion’s help website wasn’t consistent with the rest of their branding and was difficult for users to navigate.
The plan
Update the information architecture to better organize and present information and uplift the UI to match Dominion’s current look and feel.
My role
-
Restructured the site's IA
-
Created reusable page templates
-
Hacked the CSS to allow customization to the sidenav (something ProProfs customer service insisted was not an available option)
The results
-
An estimated ~10% increase in site traffic
-
Several customers complimented the new look and feel
-
CEO was happy with the end result
Modal Guidelines
Research
Guidelines
The problem
I noticed modals were inconsistent across the project I was on. This seemed to be because we had multiple designers, including contractors, on the project but no defined modal patterns to reference.
The plan
Define a consistent format and bring all modals across the project into alignment for a more cohesive user experience.
My role
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Researched best practices for modal design
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Consulted with the Global Design Team
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Created a guide for modal language and creation within the project
The results
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Consistent modals across the project
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Time saved because designers could often reuse common modals instead of designing a new one for their feature
