About me

Professionally, I find my sense of purpose in detangling complex problems and finding solutions that make people go “huh, that makes a lot more sense!”

When I’m not working I like to bounce my time between performing improv, weaving, playing bass, losing (but sometimes winning!) at chess, and slowly working my way through Cuphead.

skgnight@gmail.com

www.linkedin.com/in/skgnight

And just for fun, here are some other things I've made.

The problem

Nemak was looking to update their brand to better reflect their company’s values of innovation, lightness, and sustainability, as well as find a way to stand out from the competition.

The solution

An updated branding system that utilized gradients, super-graphics, and the color green. This aolution was intentionally designed to work alongside the current branding for situations where updating was not immediately possible.

The results

An updated logo
A new branding system
A brand style guide that included direction for photography, tone of voice, use of the logo as a super-graphic, etc.

My role

Designed a new brand option to be presented to the client
Refined and expanded upon the branding (mine was the chosen option)
Put together the brand book and created examples of the new brand in use in print, digital, and environmental situations

Old logo

The old logo didn't align with the new vision for the company. The client felt the infinity loop looked heavy, sharp, and brittle and the "nemak" itself felt too casual.

New logo

The new logo rounded out the corners of the infinity loop and used a gradient to suggest a feeling of lightness. Green was brought in as a nod to sustainability and (since no competitors were using it) a way to stand out in the marketing space. The lowercase "n" was replaced with a capital to increase formality. And as a nod to the company's vision of looking to the future, we added a forward lean to the letters.

The project

SWITCH was my design senior thesis.

My goal was to bring the flexibility of digital type to the rigidity of letterpress printing by creating an easy to use modular woodblock typeface.

The results

Modular woodblock typeface consisting of 23 unique blocks
Color coded backs to easily differentiate visually similar blocks
Magnetic assembly for ease of composure
Number of each block determined by frequency of use in letters and frequency of those letters' use in the English language
3 different style options
Custom job case designed to keep each style of block together